Uplevel Blog

Case study: How Zipwhip increased deep work for better team focus

Uplevel helps Zipwhip find the true blocker to Deep Work at the company — Short Fragments — and helps implement a new meeting culture to improve Deep Work for every team in the company.
Author: uplevel
Tags: Blog, Case studies

Uplevel believes that you can’t meet your product release goals without focusing on both product and people. Zipwhip partnered with Uplevel in the fall of 2020, specifically interested in honing in on people metrics and improving them across the company.

Zipwhip now uses Uplevel to monitor and improve Deep Work patterns while engaging across the organization. At the executive level, Uplevel shares reports of how Deep Work is trending by team, with an expanded timeline that shows month-to-month comparisons. Every manager and developer has access to data that shows how their team is tracking, as well as their personal Deep Work metrics. Beyond measuring Deep Work time, Uplevel also worked with the leadership team to implement cultural changes that would further improve Deep Work time.

The results?

  • In a one-month period, every group at Zipwhip showed a noticeable increase in Deep Work
  • One group increased its Deep Work by 35%
  • Deep Work became the biggest component of developers’ days, replacing the earlier predominance of Meetings or Short Fragments

Download the 9-page case study to dive in to learn the detailed action plan that Zipwhip implemented to see these results and subsequently better sprint health.


“The feedback I am getting from my team is that they indeed have more time to do high-quality work. The large blocks of Focus Time are important for my team to be able to do thorough design work upfront, thinking deeply about scenarios. This results in the delivery of high-quality features the first time around. Consistent Focus Time also allows us to plan sprints more accurately and deliver results within a predictable timeline, because the developers actually have dedicated time to work on their assigned tasks, rather than being pulled around randomly in multiple directions.”

Zipwhip manager